Monday, November 05, 2007 name is

I'm getting really excited about Sunday nights teaching time. The theme is " name is." We are going to talk about how important our names are, in reference to:

Proverbs 22:1 “A good name is more desirable than great riches”

David Buckham is going to help shoot a video to jump start the teaching time out at Bay Pines Memorial Cemetery showing names carved onto various headstones as I introduce the topic.

I've done some research on names and found a bunch of interesting things, here are a few:

  • According an article in the Harvard Gazette a good Ebay seller reputation will get you 7.6% more money than a bad seller rep. So it pays to have a good name.

  • Coca-Cola retains multiple lawyers on staff to stand guard over their trademark name "Coke". (and this was in 1977, they must have an entire division now) (Time Magazine, October 10, 1977)

  • A museum in Abu Dhabi, the capital of the United Arab Emirates has agreed to attach the name "Louvre" to it's muesum, with a price tag of 520 million dollars. A good name cost a great price. (Time Magazine, March 6, 2007)

Question to comment on or ponder: What are you doing to protect your good name like Coke, what's your name worth to you?

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